Transforming a Local Business into a Brand: Website & Social Media
CASE STUDY
- Client: Vargas Custom Furnishings
- Industry: Manufacturing
- Company Size: Medium size business
- Website: https://vargascustomcabinets.com/
- Service Provided: website redesign, Starter SEO, photography, social media content, logo redesign, branding
Overview
Vargas Custom Cabinets had no web presence beyond an empty Facebook page. We launched a brand-consistent site with real project photography, tuned their Google Business Profile, seeded Maps with images, and set up Instagram/Facebook to support ongoing content.
The Challenge
- Zero web footprint; no authority signals.
- Photos were mostly phone captures; needed curation and correction.
- Logo required light modernization; colors/type undefined.
- Local discovery (Maps/GBP) not optimized.
Our Approach
- Brand refresh: refined logo, color palette, and typography.
- Photography plan: shoot recent installs; edit/organize legacy photos for consistency.
- Site IA: Services, Portfolio (by category/material), About, Contact with lead capture.
- Local SEO: optimize Google Business Profile, categories, hours, service areas; upload geo-tagged images.
- Social launch kit: Instagram + Facebook set up with brand assets and posting guidelines.
- On-page SEO: keyworded H1s/titles, alt text, service-area mentions, internal links.
Website Features
- Custom WordPress theme, performance-first
- Project gallery with filters (material/style/room)
- Before/after image support
- CTA blocks per page, inquiry form with spam protection
- Schema basics (LocalBusiness, ImageObject)
- Image pipeline: WebP, lazy load, captions/credits
Outcome
- Credible online presence that matches craftsmanship.
- Google Maps profile strengthened with accurate info and fresh media.
- Site structured to rank for local intent (service + city).
- Social channels ready for portfolio cadence and testimonials.
(We’ll add ranking/lead metrics as data accumulates.)