Overview

Upper Limit has been on business for more than 30 years, yet, their brand legacy is not recognized as they deserved. For several years, they didn’t have any online presence, so they mainly depended on their amazing salespeople to push for their products and services, mostly oriented to commercial clients and institutions.
When they had their online website it felt short for what they are and what they do. It looked like an e-commerce but wasn’t functional: no checkout, no services pages, no SEO. They needed a a solid, trustable online store to expand their clientele to home owners who like to order fitness equipment online.

The Challenge

• Figuring out shipping and taxes is always a complicated internal process the first time any business wants to go online, and their products sell nationwide. The orders usually require special transportation because of the weight/dimensions.

Our Approach

Having an online catalog of products is actually great start, and many brands can’t even do direct eCommerce sales because those sales have to be nourished, or because they can’t include pricing upfront. This doesn’t mean their products should be difficult to find online, so SEO plays a big role here. If the store has hundreds of products published, there should be a strategy so that the products can get some leads from the internet.

After we were done with all the products in page SEO and linking, we had to pull and edit pictures for the website, not every brand they sell makes it easy to pull information or data. The final step to have a new website we can point clients at, designed the website-brand from scratch. A modern style, easy to read, with enough content for clients to explore and find the information they need.

We worked closely with Upper Limit to develop legal pages and eCommerce pages such as Warranty, Shipping, Terms and Conditions, Privacy Policy, and others. We also gave them all the necessary support so that payments and taxes could be processed through the website.

Outcome

To this date, Upper Limit constantly receive quote requests from their website, they haven’t implemented any advertising yet so everything that has arrived as thanks to the wonderful SEO work. The website is also a great presentation card, local manufacturers have also offered their services, which opens Upper Limit to work with more brands and resources.