Overview

Halo is a new (but nationally active) band with a diverse set list. The goals: showcase video first, present a concise, premium brand, invoice clients, and pave the way for a music player and more media later. We co-produced a portion of the photography and designed the logo.

The Challenge

• Need to lead with a promo video without sacrificing performance.
• Clear, simple structure for services + booking.
• Future-proof platform for audio player and media galleries.
• Cohesive visuals across web and social.

Our Approach

• Video hero with poster image + lazy load; fallback mobile image for speed.
• Tight navigation: Services, Media, About/Bio, Reviews, Contact/Booking.
• Branding: logo design, modern color pair, display + body font pairing.
• Payments/invoicing path ready (Stripe/PayPal gateways and invoice engine).
• Photography: shoot + select session; color grade for consistency; optimize for web.
• SEO: structured copy (locations, event types), schema (Organization), performance tuning.

Website Features

• Custom WP theme, responsive, video-aware
• Video hero with poster + muted autoplay (desktop), fallback on mobile
• Services + genres section with anchor links
• Booking form with conditional fields, CRM-friendly notifications
• Payment/invoicing integration path
• Media gallery & planned audio player (playlist component)
• Analytics and conversion tracking ready

Outcome

• Professional first impression centered on video.
• Streamlined inquiry → booking path ready for campaigns.
• Brand system consistent across site and socials.
  (We’ll extend with audio player + additional media and then add conversion stats.)