Overview

Fallport Services needed a credible site—fast. A DIY version had already been crawled by Google, so we deployed a lean v1 that protects brand perception while we expand content and landing pages. We redesigned the logo, set a color system + type stack, and cleaned/retouched mobile photos to look cohesive.

The Challenge

• A live but off-brand DIY site already indexed by Google.
• No content depth for SEO or paid campaigns.
• Image quality limited to phone shots; inconsistent lighting and composition.
• Need to stage growth: launch now, scale features later.

Our Approach

• Brand pass #1: logo refinement, accessible palette, heading/body font pairing.
• Deployed a minimal contact site using a custom WP theme, with clean IA and fast UX.
• Photo restoration/editing: denoise, color correct, crop for consistency.
• SEO groundwork: titles/H1s, basic schema, crawlable copy, location & service pages planned.
• Ads-ready roadmap: structure for future Google Ads LPs with clear conversion sections.

Website Features

• Lightweight custom theme (Core Web Vitals friendly)
• Clean Contact + CTA sections on every page
• Global brand tokens (colors/type/spacing)
• Image optimization (WebP, lazy-load)
• Modular sections for future landing pages
• Security/hardening & backups

Outcome (in progress)

• Replaced the DIY site with a professional baseline that won’t harm rankings.
• Reduced time-to-launch while setting a content and ads scaling plan.
• Consistent brand presentation across web and future materials.
  (We’ll update with performance metrics after LPs/SEO content go live.)