Local Business SEO Wizard – Complete Technical Setup in One Step

When we launch a new website for a local business, the same technical setup tasks come up every time: write the LocalBusiness schema, build the homepage OG tags, configure the robots.txt with the sitemap URL, draft a title tag template for the main service page, and look up the right Google Business Profile category. We built this wizard to generate all of it from a single form; enter your business details once, and every output updates instantly. Nothing is sent to our servers.

Business details

Business type

Business name

Primary service / offering

City

State / Region

Street address (optional)

ZIP / Postal code

Phone

Email (optional)

Website URL

Business description

Generated outputs

Paste this <script> tag into your homepage <head>.

Why every local business website needs this setup

Local search is a different game from general SEO. When someone searches “dentist near me” or “web design Salt Lake City,” Google’s algorithm weighs proximity, relevance, and prominence differently than for informational queries. The technical infrastructure (structured data, consistent NAP (name, address, phone) information, correct GBP category) is the baseline that everything else builds on.

Many local business websites skip this setup entirely, not because they don’t know it matters, but because it requires knowing which schema type to use, what fields to fill in, how robots.txt interacts with their WordPress sitemap plugin, and what Google’s canonical GBP category names are. This wizard handles all of that in one place.

What each output does

LocalBusiness JSON-LD schema: tells Google your business name, address, phone, website, description, and business type in machine-readable format. Paste it into the <head> of your homepage. This is the single most impactful structured data addition for a local business site that has none.
Open Graph tags: controls how your homepage appears when shared on Facebook, LinkedIn, and WhatsApp. Includes the correct title, description, and canonical URL based on your inputs.
WordPress robots.txt: a safe starting configuration with your sitemap URL pre-filled. Place this file at yourdomain.com/robots.txt. If you’re using Yoast SEO, it manages robots.txt for you — use this as a reference to verify the configuration is correct.
Title tag and meta description templates: structured as [Service] in [City] | [Business Name] with character count guidance. These are templates — edit the bracketed placeholders with your actual offer and call to action before publishing.
Google Business Profile category: the canonical category name based on your business type. GBP primary category is one of the strongest local ranking signals, and using an incorrect or overly broad category is a common mistake that’s easy to fix.

NAP consistency: why it matters

NAP stands for Name, Address, Phone. Google cross-references your NAP information across your website, Google Business Profile, Yelp, directories, and citation sources. Inconsistencies like St. vs Street, (801) 555-0100 vs 801-555-0100 erode the trust signal Google uses to confirm your business location is real and legitimate. The schema this wizard generates uses your inputs exactly as entered, make sure they match what’s on your GBP and other listings.

FAQ

Do I need to add the LocalBusiness schema to every page on my site? No. Add your LocalBusiness or Organization schema to the homepage and keep one canonical instance. Individual service pages should use a Service schema that references the parent business, not duplicate the LocalBusiness block. Multiple inconsistent copies of the same business schema on different pages can confuse Google’s entity resolution.
What is a Google Business Profile category and why does it matter? Your GBP primary category is how Google classifies your business in local search. It directly influences which queries trigger your Business Profile to appear, e.g. selecting “Marketing Agency” instead of “Advertising Agency” or “Web Designer” can significantly change which local searches surface your profile. Use the most specific category that accurately describes your primary service. You can add secondary categories for additional services.
What’s the difference between a title tag template and a final title tag? The wizard generates a template based on your inputs, for example, Web Design in Salt Lake City | WebDev Design. This is likely your correct homepage title tag as-is. For service-specific pages, the template shows the pattern to follow: your service + your city + your brand name. Edit the service name for each page; the city and brand name stay consistent.
Should the business description in the schema match my GBP description? They should be consistent but don’t need to be identical. Your schema description is a structured data field Google reads programmatically. Your GBP description is customer-facing marketing copy. Both should accurately describe what you do and who you serve, use the same core facts and differentiators in both, but you can adapt the tone.
Can this wizard handle service-area businesses that don’t have a physical address? Yes, leave the street address field blank. The schema will output a LocalBusiness block with areaServed populated from your city and region, without including a physical streetAddress. This is the correct schema pattern for mobile businesses, remote services, and contractors who serve a defined area but don’t operate from a public-facing address.

We build local business websites that are set up correctly for local search from day one, schema, GBP optimization, site speed, and content. Based in West Valley City and serving small businesses across Utah and the US.

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