Website Rebuild as Multi Brand & SEO
CASE STUDY
- Client: Ready Made Builders’ Supply (RMBS)
- Industry: Construction • Trusses & Builders’ Supply
- Company Size: —
- Website: https://readymadetruss.com
- Service Provided: Website Redesign, Starter SEO, Photography, Photo-editing, IT
Overview
RMBS had a site that “looked fine” but lacked depth for SEO. They also wanted a sister brand/site (Concept Kitchens) to feel related.
The Challenge
- Thin content → weak indexing.
- Two related brands needing cross-navigation.
- Old, unnecessary plugins impacting performance.
Our Approach
- Complete redesign of the WordPress theme.
- Content expansion across services & about pages.
- Global secondary menu to relate RMBS ↔ Concept Kitchens.
- On-site photography session; integrated drone video assets.
- Plugin cleanup (remove legacy bloat).
- Technical SEO + performance passes.
Website Features
- Dual-brand linking menu
- Media-rich service pages (photos/video)
- Faster loads via caching, reduced plugins
Outcome
- Better crawlability and rankings potential; cohesive brand family UX; leaner stack.